Billboard advertising that makes an impact
Reach millions with bold, high-visibility formats across the UK
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Nationwide presence
Reach a wide audience with high-impact digital billboards placed along the UK’s busiest city routes - including London, Birmingham, Glasgow, Manchester, Liverpool, and Newcastle. This cost-effective advertising boosts brand awareness, drives leads, and puts your message front and centre - where attention is at its peak.
Targeted reach
Our billboards are strategically placed across major UK cities and towns - reaching commuters, shoppers, and pedestrians alike. With ads built for impact and a digital network that reaches 35% more people weekly than any other UK media owner, your brand gets seen by the audiences that matter (Source: Route 56).
Creative opportunities
Our digital billboard network gives brands a creative platform to build and deliver key message activations. Whether it’s displaying ads at the right moment for maximum impact or launching campaigns with maximum relevancy for their audience, our formats offer endless creative opportunities.
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Tell us a bit about the campaign you have in mind, and we’ll instantly send you a tailored estimate to get things moving.
Over
35m
People see a digital billboard each week
Route 56
Reach
18m
People with our digital billboard network alone
Route 56
More than
500
Digital billboards across the UK
Route 56
It doesn’t stop at billboards
Discover a wide range of outdoor formats and environments, from high streets and roadside to shopping malls and supermarkets. Place your message in high-traffic areas that capture both pedestrian and vehicular audience's attention. Whether targeting a local area or launching a nationwide campaign, we provide versatile solutions to elevate your brand.
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6-sheet screens
The UK's largest digital Out of Home network, with over 3,800 Adshel Live screens in 390+ towns and cities. Positioned at bus stops, on local high streets, major retail and leisure destinations, Adshel Live helps to reach millions of people across the country.
Shopping malls
Malls Live puts your brand centre stage with stunning, full-motion video across 34+ of the UK’s leading malls, captivating shoppers and driving real engagement at the heart of the retail experience.
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Supermarkets
The UK’s #1 digital supermarket network, with screens located at store entrances to capture shoppers’ attention, driving inspiration, and driving sales. Brands have the perfect platform to engage shoppers where buying decisions are made.
Train stations
Station Live and Station Live XL allow brands to run bold, full-motion campaigns across 7 key LNER stations, reaching thousands of travellers weekly. With formats to suit any budget, it’s a powerful way to engage audiences on the move.
Hear it from our clients
Nixi Body
"It really was a very simple process and really did help with our brand awareness. It made us appear far bigger than we really are! "
Kelly Newton, Founder
Campaign highlights:
NIXI Body’s “No Leaks, No Ifs, No Butts” campaign ran across Malls Live and Adshel Live, sparking direct engagement from their target audience. The result? A 149% increase in impressions, 51% boost in sales, and 84% uplift in orders year-on-year.
Rude Health
"This campaign contributed to double digital sales growth on featured products and securing new major multiple listing."
Georgina Thomas, Head of Marketing
Campaign highlights:
Rude Health’s vibrant multi-channel campaign ran across bus shelters and roadside panels in key cities, targeting ABC1 24–44-year-olds. The result? Increased brand visibility, strong product engagement, and new major retail listings.
Xcel 2000 Fostercare
"We will continue to work with Bauer Media Outdoor as a key partner in our marketing strategy to raise awareness of fostering and recruit new foster families. We will continue to utilise billboard and bus stop advertising and are keen to try new avenues of advertising such as Geo Locate to amplify our future roadside media schedules."
Aimee Bartlett, Fostering Recruitment Officer
Campaign highlights:
Xcel 2000 used targeted Out of Home formats - bus stops, billboards, and supermarket sites - to reach family audiences locally and regionally. With data-led planning and strategic placement, the campaign drove a 216% increase in enquiries and a huge uplift in website traffic.